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This op-ed examines the implications of excessive screen time on young children, highlighting its effects on cognitive development, particularly in the areas of attention and executive functioning. Research reveals a negative correlation between fast-paced digital overstimulation and essential conceptual and practical skills, such as concentration, problem solving and decision-making. As gatekeepers of digital access, parents play a crucial role in shaping their children’s screen habits. This piece explores alternative activities that promote hands-on learning and independent play, both of which foster cognitive flexibility and academic achievement.