Don’t miss your opportunity to be a part of this event, now a highly anticipated Campbell tradition, a decade in the making! More information at: library.campbell.edu/symposium
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“Ld” is a logo for “Lucas Design” my personal Graphic Design business. The logo creatively uses an italic manipulation of Helvetica to mimic movement demonstrating my flexibility, professionalism, and organization as a Graphic Designer. The choice of a sky blue tone and sequential darker shades create unity, furthering the notion of movement in the logo. In this project, I learned the importance of having clean and collective marketing. The balance between font choice, color, and layout impacts how your brand is perceived, remembered, and upheld.
